Italian Trade Commission partners with Groupment for VINO 2016
More than a few corks were popped as thousands celebrated Italian Wine Week in NYC, commencing on February 7, 2016. Italian wine producers, distributors, importers, experts, journalists, tastemakers and other industry professionals flocked to midtown Manhattan for VINO 2016, a leading 3-day wine event in the US presented by the Italian Trade Agency.
Currently in its 5th year, VINO facilitates a “yearly crossroad for trade, press and educators that ultimately strengthens trade relations and positively impacts both the US consumer and perception of Italian wine in America,” advises Maurizio Forte, Italian Trade Commissioner. Over 1,000 wine, spirits and craft beer labels were presented, and attendees, 2 days of Grand Tastings, a Meet & Greet Expo, 11 master classes, tastings, workshops and demonstrations, even a Superbowl party.
The Groupment team truly couldn't be more pleased to have been a part of such a fantastic event! To help organize this large-scale event, Groupment's Event Package feature allowed for many sub-events (sessions, panels, social events, etc.) to be grouped into a single multi-day event.
For the first time, CampusGroups' powerful suite of features has become available outside of academia as Groupment, to connect and manage membership organizations, groups, networks of clubs, companies and large-scale events from with a private, secure and branded platform. The CampusGroups team is incredibly excited to share the launch of Groupment with our first non-campus institution, The Italian Trade Commission in New York.
“VINO has evolved into the leading industry event in the United States. We have created a virtual yearly crossroad for trade, press and educators that ultimately strengthens trade relations and positively impacts both the US consumer and perception of Italian wine in America.”
— Maurizio Forte, Italian Trade Commissioner
As VINO 2016 approached its 5th edition of the leading Italian wine event in the U.S., the Italian Trade Commission focused leveraging seamless event technology to connect attendees with important resources, communication tools and access to all event information on the go.
The Groupment team started updating the web platform as Campusgroups had already developed its first iteration last year. As we were working on various projects with ITC, we realized we could also help them with the event registration, attendance-tracking and badges, as well as by providing them robust mobile applications. Additional team members were also involved in Vino preparations by being on site during the event.
SIMPLE CHECK-IN AT REGISTRATION COUNTER AS GUESTS PICK UP THEIR PERSONALIZED EVENT BADGES
Partnering with Groupment: Meeting VINO Needs
VINO 2016 event organizers needed to communicate and advertise the event by having an online presence and by running an email campaign. We were able to modify the website based on their needs, and to provide them with an email marketing tool to send beautiful, event-branded emails to their attendees, allowing them to register for events and easily access event ticket QR codes by email.
We also set up online registration so event organizers could gather needed data regarding the attendees (and sessions), which allowed the pre-printing of about 500 badges, speeding up in-person registration process.
Essential event features included:
VINO 2016's custom event platform offered attendees quick, streamlined access to panels, sessions, directories of speakers, sponsors, exhibitors, maps, event feed interactions and more.
BROWSE SESSIONS, PANELS AND SPEAKERS. QUICKLY RSVP TO EVENTS AND RETRIEVE TICKETS ON THE GO
PROGRAM OF EVENTS
Guests were able to browse all events and activities, see who registered, quickly RSVP and retrieve tickets on the go.
EVENT MOBILE APP
VINO attendees simply downloaded the free mobile app on iPhone or Android devices to enjoy quick access to all event resources as well as the live VINO news feed and photo sharing. Exhibitors, speakers, journalists, importers and other attendees easily browsed and connected with just the right people on the app's chat feature.
A categorized and searchable Exhibitor Directory including contact information and descriptions enabled attendees to access vendor information and contact exhibitors directly inside of the mobile app via the chat messaging system.
BROWSE THE DIRECTORY OF ATTENDEES AND START A CHAT WITH NEW FRIENDS AND BUSINESS CONTACTS!
VINO 2016 app was able to provide attendees with various ways of learning and evaluating exhibitors they may wish to meet or contact directly.
VINO 2016 presented many wonderful guest speakers and presenters and offered attendees online access to a Speakers list and individual biographies. These VIPs were highlighted on the event website as well as on the mobile apps, so that everyone attending the event was able to access each speaker’s name, company, title, photo and background information. Attendees could easily see a speaker’s event times and even contact speakers directly through the mobile app.
SOCIAL MEDIA INTEGRATION
For easy access to more of VINO 2016's news and photos, Groupment offered seamless social media integration of Twitter, Facebook, Instagram and YouTube channels.
No one knows your attendees better than you. ITC customized the VINO 2016 app with just the right features to meet the unique needs of their guests. Program of events, custom lists of resources, directories, venue maps and more.
Event badges were printed by Groupment on a provided design, both before and on-site. All resources to print badges were provided: paper, plastic holders, printers, staff, cleaning of the data and categorization of attendees to print personalized badges for each attendee: one color per category. Exhibitors, speakers, journalists, ITC staff and other professionals were easy to spot thanks to unique color on their respective badges.
ATTENDANCE-TRACKING & REPORTS
Scanning QR codes on attendee badges gathered insightful data instantly. ITC staff were able to access their data at any time, in real time. How many people attended Panel A? Which day or times was the Exhibitor presentation most popular?
With Groupment, event organizers were able to access dashboards and key metrics to help measure ROI of the event and individual panels and sessions.
After this year's highly successful Vino 2016 Conference, organizers were able to monitor mobile app activity as well as accurately analyze and measure program effectiveness, presenter assessment, event satisfaction, and much more:
For any questions or more details about starting your own non-campus Groupment event or organization, please do not hesitate to contact us at any time.